Finding your first step by Ty Wapato

CEO pilots

Posted on March 22, 2021


You must pinpoint where your are right now to start planning how to get where you want to be.

You do have to choose a product or service that fits you. You do have to consider the involvement and impact on your family, and your family life. You do have to decide if you are going full-time or part-time. You do have to assemble the necessary tools and technology for your business. Take a moment to add your own to-dos to the list.

These are the things you do to get yourself to the starting line. Now, the next step is to start making money. That is actually the first step toward success. All the planning and preparation is wasted if it does not result in making money.

The preparation is putting your ideas on the line. It is putting your knowledge on the line. Now you will have to put yourself on the line. This first step is convincing someone to buy what you are selling.

Websites, advertising, social media, email campaigns are great ways to identify suspects but there is a lot more to be done before they become customers.

(Let me clear up any confusion. A suspect is someone that might become a prospect and a prospect is someone that might become a customer. A suspect has to meet more qualifications to become a prospect, and a prospect needs more qualification to become a customer.)

In most cases a prospect is going to want a person-to-person conversation with someone before they make the decision to be a customer. In most cases it is the seller that is going to have to initiate that person-to-person conversation.

(A little more clarification: a customer is someone likely to buy again and again and a buyer may only make one purchase. Having customers reduces the amount of direct selling you must do.)

Initiating that conversation is the starting line for success and it is stopping line for way too many.

This is where the fear of selling hits the peak for everyone. Even successful salespeople with years of experience admit that picking up the phone for that first conversation is one of the hardest actions in the process.

The difference between success and failure is the process. Having a process, a plan, that you trust is the surest way of beating the fear, instead of being beaten by it.

Even the greatest was once a beginner. Don’t be afraid to take that first step.

Muhammad Ali
2020 Market Research

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What's the report about?

Network Marketing has a miniscule success rate. One percent is at the high end of the reported level of success.

The business model is not the reason. It is a valid and fair construction. Yet most people immediately associate it with scams, or top-weighted schemes where only the creators make money.

Despite its poor reputation it is a growing industry generating billions of dollars of annual revenue.

It is the easiest way for an entrepreneur to turn their investment into profit.

This is an ongoing research project to learn the causes of the high failure rate from individuals that are, or have been, actively involved in the industry.

We believe this information will be valuable to network marketers and will help them develop winning strategies in their businesses.

We will be issuing periodic reports of the findings completely free of charge to encourage improvement of the success ratio.